WAIKIKI, Hawaii (KHON2) — It could be the end of an era for surf and skate-inspired clothing as brands like Billabong, Quiksilver, Volcom and more are expected to close stores in 2025.
The closures come after their owner, Liberated Brands, filed for bankruptcy and Hawaii locations are already holding sales.
Retail experts said there have been many closures since the pandemic, but shuttering surfwear stores hit especially hard in the Islands.
“We wear shorts all year round, we wear slippers all year round on winter like it is today, we may wear socks with our slippers,” said Retail Merchants of Hawaii president Tina Yamaki. “It’s one less choice that Hawaii has to go to.”
RVCA, Roxy, Billabong, Quiksilver and Volcom are several affected brands — local shops in Hawaii had 10 to 30 percent off sales and online sales are 60 percent off.
The owner of Blue Planet Surf leases his Haleiwa store to Volcom and is going to have to hang loose until things get worked out in bankruptcy court.
“Part of the deal we had was that they would basically buy out the store and pay it off over time as a percentage of their rent,” Robert Stehlik said. “The payments are due once a year. So, I just sent them the invoice in January and then found out soon after that, you know, the whole thing’s falling apart.”
A closing date for the storefronts has not been made public yet, but an announcement on each of the surf brand websites tells customers they have until Sunday, Feb. 16 to use up any remaining gift cards.
“If you have a gift card lying around or you got one for the holiday season, go and spend it now,” Yamaki said.
Blue Planet’s owner said there is an opportunity for other brands to step up if they keep authenticity in mind.
“I think there’s definitely some openings for yeah, if, for new brands to take that market share,” he said. “Quiksilver, Billabong, RVCA, Volcom, those are all brands that were started by hardcore surfers and now they’re just like, it’s just the licensing is just going from one corporate entity to another.”
Liberated Brands confirmed over 100 stores are closing nationwide, but said through a statement:
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“Liberated’s plans for its Hawaii stores are in flux at this time,” Liberated Brands said in a statement. “We are continuing to evaluate our options for a buyer going forward.”

