Editor’s note: This article has been updated to reflect changes the Latino Freeze Movement has made to its list of companies and products being targeted for boycott to exclude and include some U.S. retailers and products based on their commitment to Diversity, Equity and Inclusion.
SAN DIEGO (Border Report) — Videos on social media are circulating showing Latinos rejecting or turning away from American products in response to mass deportations taking place around the country.
One video shows a family about to have dinner together when a young man emphatically tells his mother “how could you do that when Coca-Cola is turning its back on Mexicans.”
In response, the mom takes a large bottle of Coke and pours its contents down the drain.
This is part of an effort by a group called Latino Freeze Movement to boycott American companies and products while poking fun at the ongoing deportations launched by the Trump administration and Immigration and Customs Enforcement, or ICE.
The activists say this is “their way of turning their backs on United States companies” asking consumers not to spend their money on American corporations.
On its website, the Freeze Latino Movement exhorts “Latinos and Latinas stop spending money. Hold the line. We can all collectively make a big impact by simply holding and not spending our money.”
As of Feb. 21:
Latino Freeze Movement: Shop here
Companies that are Committed to Diversity, Equity and Inclusion as of Feb. 21:
- Aldi
- Costco
- Meijer
- Kroger
- Giant Grocery
- Trader Joe’s
Stores/Products:
- Ben & Jerry’s
- Delta
- Dutch Bros
- e.l.f.
- Ulta Beauty
- Macy’s
- Old Navy
- Nordstrom’s
- TJMaxx
- GoToFoods (including Moe’s Southwest Grilll, Mcalister’s Aunti Anne’s, Jamba, Cinnabon, etc.)
- Dollar Tree
- Walgreen’s
- Wegman’s
- Planet Fitness
- Proctor and Gamble
- Craigslist
Books:
- Barnes & Noble
Banking:
- Godman Sachs
- JP Morgan
-
Fast Food:
- Yum (KFC, Pizza Hut, Taco Bell, The Habit)
Tech:
- Apple
- DoorDash
- Everyday Health
- Microsoft
Entertainment:
- Disney*
- Netflix
California:
- Savemart (Lucky, FoodMaxx)
- Vallarta Supermarkets
Texas:
- H-E-B
- El Rancho
- Fiesta Mart
- La Michoacana
Latino Freeze Movement: Don’t Shop here
Scaling back or being “passive” over Diversity, Equity, and Inclusion policies as of Feb. 21:
- Amazon
- Target
- Walmart
- HobbyLobby
- HomeGoods
- Marshalls
- Sam’s Club
- Starbuck’s
- Lowe’s
- Goya
- FruitoftheLoom
- DairyQueen
- Coca Cola
- BaskinRobbins
- Brown-Forman (Jack Daniels)
- Home Depot
- Tractor Supply
- Ace Hardware
Tech:
- AirBnB
- Meta (Facebook, Instagram)
Auto/Equipment:
- Ford
- Harley-Davidson
- John Deere
- Tesla
- Toyota
Fast Food:
- McDonald’s
- Wendy’s
- In-N-Out Burger
The Latino Freeze Movement says the list of companies above has been crowdsourced. They encourage all consumers to explore the information provided and make their own informed decisions about which companies align with their values and priorities. The choice to support or engage with any company is entirely up to the individual consumer.
Freeze Latino Movement is asking consumers to substitute American-made products with those made in Mexico or in Latin America.